Business leaders from every country have similar concerns – hiring skilled employees, finding customers who can afford their goods and services, and operating in an environment that spurs innovation and economic vitality. Overwhelming, rigorous evidence shows that the root of all of these factors lies in children who have the good start that will prepare them for success in school and in life. For that reason, business executives across the globe—from multi-national CEOs to shop owners in small towns—are starting to take action to create the conditions that will help young children thrive, fulfill their potential and become productive adults.
Companies are acting on their own initiative, because they see the benefit to their community and nation, and their bottom line. This paper describes four types of actions companies can take, along with examples from many countries—actions to
- Benefit their communities,
- Support employees,
- Educate key decision makers, and
- Influence public policies.
To help companies decide among these many options, the paper ends with advice on choosing a course of action and designing a successful initiative.
ReadyNation is a business membership organization whose 1,100 members, including current and former Fortune 500 CEOs, advocate for public and private investments in children and youth that improve the economy and workforce. Since 2006, ReadyNation has been supporting executives to take actions that start in the earliest years of life to create a strong citizenry able to tackle the world’s challenges.